Digital Marketing + Web Presence
Any digital initiative needs a roadmap and a story. Stephanie combines her strategic thinking, organizational skills, and her talent for storytelling to develop effective digital platforms and tools. From websites to digital content campaigns, Stephanie brings the experience to successfully launch and evolve these platforms.
Digital Marketing Campaign for Envirocore Cements Launch
Developed a multi-channel digital promotional campaign in support of Envirocore Cements. The campaign utilized programmatic ads, Google display ads, Google adwords, LinkedIn sponsored content and eblasts to create visibility around the product line. The campaign utilized project success stories and aspirational creative to generate interest in this low-carbon cement product line.
The Result
Not only did the campaign produce nearly 1 million impressions, but the Google Paid Search ads produced a CTR of 5.34%, double the Google Search B2B average. Google Display advertisements’ CTR was 0.69%, more than triple the B2B average for Google Display.
Commercial Website Development and Launches
Led the ground-up development and launch of new websites for Skender and LafargeHolcim in the US. Both companies required working with various business units to provide easy navigation and valuable content that would resonate with customers.
The Result
Both websites communicated the value propositions of each company and generated leads. Both websites were also designed and built within the desired timeframe.
SEO and SEM / Retargeting Program for MaterialsThatPerform.com
Established a search engine optimization and search engine marketing program that generated traffic and increased visibility among target audiences across the county. Prioritized regions, web pages and keywords to maximize results. Amplified efforts through a retargeting program. Reviewed progress and adjusted the program on a quarterly basis.
The Result
After implementing the SEO program, the number of ranking keywords doubled, and repeat users increased by 266%. The SEM / retargeting program not only generated the largest amount of traffic to the website, but it also brought important optimization opportunities to the forefront.