Product Marketing + Integrated Campaigns
Planning a successful launch of any product or service takes both creativity and detailed coordination. Stephanie has led the planning and implementation of go-to-market initiatives for large and mid-sized companies. From products, services and digital solutions, Stephanie’s experience in marketing and project management have resulted in increased sales, higher margins, and customer visibility.
Thermaflow Thermal Fill Concrete Product Launch
Spearheaded the brand creation and launch of Thermaflow™, a thermally conductive concrete mix that optimized conduit design for energy-intensive facilities. Developed a complete launch package of sales tools for the national sales team and oversaw the development of a digital marketing campaign in support of the launch.
The Result
Thermaflow contributed $5.8 million in EBITA in its introductory year.
Skender Heatlhcare Team Introduction
Positioned Skender’s newly formed healthcare business unit as a customer-focused team ready to take on complex healthcare interior buildout projects. Developed messaging and a targeted campaign that was distributed to a focused list of healthcare organizations, owner’s representatives and architects in the Chicago area. The campaign included an email blast, a microsite that introduced the team and a flexible brochure used for in-person meetings and pitches.
The Result
The launch enabled Skender’s healthcare business unit to capture new business from some of Chicago’s largest healthcare providers.
ConcreteDirect App Launch and Pilot Communications Program
Launched brand and sales enablement tools for LafargeHolcim’s concrete-ordering app, ConcreteDirect. Led brand treatment, developed digital and traditional go-to-market materials for sales teams. Also piloted an upsell program that allowed sales managers to mass communicate with customers at the point of sale.
The Result
In-app concrete ordering now comprises nearly 40 percent of all concrete orders in the United States and has allowed LafargeHolcim in the US to increase share of wallet with current customers. The upsell pilot program also resulted in increased margins: In Boston, upsells of ice sold after the initial order tripled over the prior year, resulting in much higher margins on concrete orders.